Jan 01,1996

Startup Launch—Planning for the Long Term (1996–2001): Breaking the Ice and Going Global, Laying the Foundation for the Industry

In 1996, Rongcheng Xinfā Aquatic Food Co., Ltd. (the predecessor of Xinfā Holdings) was established as Rongcheng’s first seafood-processing enterprise with independent import and export rights. Guided by the principle of "building the company on quality and pursuing outward-oriented development," the company has steadily gained a foothold through precise market positioning and stringent quality control, accumulating valuable resources for future expansion.

Jan 01,2002

Quality Enhancement and Market Expansion (2002–2016): Laying a Solid Foundation with Standards to Build Brand Trust

While strengthening its processing business, the company is also promoting quality standardization and making every effort to tap into the international high-end market: In 2002, it obtained HACCP certification for aquatic products exported to the U.S.; in 2007, it passed multiple system certifications including ISO; and in 2009, it earned Green Food Certification, setting a benchmark for quality in the industry. Its products are now exported to markets across Europe and the U.S., Japan, South Korea, and other regions. In 2013, the company invested in the construction of the Lanrun Industrial Base, which includes a 30,000-ton ultra-low-temperature cold storage facility operating at -60°C and another low-temperature cold storage facility at -25°C. Additionally, a 13,000-square-meter tuna-processing workshop was built to support these facilities. Subsequently, the company developed several star products, including tuna, squid, and cod. In the fields of technological innovation and biotechnology, in 2015, the company collaborated with Beijing University of Chemical Technology to develop technology for extracting collagen peptide from tuna bones, earning two invention patents and driving the industry toward higher value-added products.

Jan 01,2017

Strategic Transformation and Group-Based Development (2017): Integration and Upgrading to Embark on a Diversified Landscape

In February 2017, Shandong Xinfafa Holding Co., Ltd. was officially registered, marking the company’s strategic transformation from a single-processing enterprise to a diversified investment group. This move ushered in a new chapter of resource integration and industrial upgrading, and established a development strategy centered on “industrial diversification, modernized management, scientific mechanisms, and internationalized markets,” laying the foundation for a full-industry-chain layout.

Jan 01,2017

Deeply Cultivating the Entire Value Chain & Industry Collaboration (2017 to Present): Multi-dimensional Deployment for Forging Core Competitiveness

After adopting a group-based operational model, we have accelerated the development of our entire industrial chain. Through acquisitions, restructuring, and organic growth, we’ve established a new, integrated development pattern centered on distant-water fisheries, with synergistic growth across multiple industries. In the core fisheries sector, we’ve built a leading-scale distant-water fishing fleet in the Jiaodong Peninsula, operating in waters including the southwestern Atlantic and southeastern Pacific. We’ve also set up overseas distant-water fishing bases, complete with supporting facilities such as fishing ports, cold-storage processing plants, and supply-and-replenishment services. By actively implementing our “Going Global” strategy and aligning with the Belt and Road Initiative, our international competitiveness has significantly improved. In the marine equipment manufacturing sector, in May 2017, we reorganized Yongxi Shipbuilding to establish Shandong Xinhong Heavy Industry Co., Ltd. Leveraging our specialized expertise, we now undertake ship repair projects for both domestic and international clients, creating a synergistic ecosystem of “fisheries + equipment.” In 2019, we made intensive investments in two major industrial parks: In March, construction began on the Weilan Valley Marine Technology Industrial Park, focusing on deep-processing of seaweed and extraction of marine bioactive compounds; in May, construction started on the Xinfafa Marine Science and Technology Park, which centers on the processing of frozen and prepared foods and features an integrated cold-chain logistics system. Together, these parks form a closed-loop development model encompassing “processing + storage + foreign trade + logistics.” As of the end of 2023, Xinfafa Holdings has established a coordinated development structure comprising four investment groups (companies).