History casts glory-We carry on the past and open up the future.

development process


2023

1996

The Four Major Groups

Sep 22,2023

The Four Major Groups


As of the end of 2023, the company has four major groups under its jurisdiction: Shandong Haicheng Aquatic Products Group Co., Ltd., Shandong Lanrun Group Co., Ltd., Shandong Xinhong Group Co., Ltd., Qingdao Qingyuan Fishery Co., Ltd., with over 80 subsidiaries and nearly 10000 employees.

2023

Xinfa Aquatic Products

Nov 01,1996

Xinfa Aquatic Products


Rongcheng Xinfa Aquatic Food Co., Ltd., the first seafood processing enterprise with self-import and export rights, was established in 1996. For more than 20 years, Xinfa people have adhered to the business philosophy of "survive by quality, promote development by reputation, and seek win-win results by cooperation", and strive for strength in the sea, innovation and change, the scope of business has been continuously expanded, and the scale of business has been continuously expanded. The whole industry chain from marine fishing, pasture breeding, cold chain logistics, food processing and marine biotechnology research and development has been connected, it has created a new pattern of coordinated development of marine fisheries, marine food processing, marine equipment and other industries.

1996

2023

1996

The Four Major Groups

The Four Major Groups

As of the end of 2023, the company has four major groups under its jurisdiction: Shandong Haicheng Aquatic Products Group Co., Ltd., Shandong Lanrun Group Co., Ltd., Shandong Xinhong Group Co., Ltd., Qingdao Qingyuan Fishery Co., Ltd., with over 80 subsidiaries and nearly 10000 employees.

2023


Xinfa Aquatic Products

Xinfa Aquatic Products

Rongcheng Xinfa Aquatic Food Co., Ltd., the first seafood processing enterprise with self-import and export rights, was established in 1996. For more than 20 years, Xinfa people have adhered to the business philosophy of "survive by quality, promote development by reputation, and seek win-win results by cooperation", and strive for strength in the sea, innovation and change, the scope of business has been continuously expanded, and the scale of business has been continuously expanded. The whole industry chain from marine fishing, pasture breeding, cold chain logistics, food processing and marine biotechnology research and development has been connected, it has created a new pattern of coordinated development of marine fisheries, marine food processing, marine equipment and other industries.

1996