Rongcheng, located at the easternmost tip of the Shandong Peninsula, is surrounded by the sea on three sides, boasting over 500 kilometers of coastline and a sea area of 3,500 square kilometers. Its unique natural environment and superior geographical conditions have nurtured a brilliant fishing and hunting culture. In the diversified catering market, deep-sea cod, with its tender texture and rich nutritional value, is one of the world's largest annual catches, holding significant culinary and economic value.

The Secrets of Cod: From the Deep Sea to Your Table

Rongcheng City is located in the 37° north latitude golden zone, belonging to a warm temperate humid monsoon climate, with an average annual temperature of around 12℃, distinct four seasons and warm winters and cool summers. Coastal bays and capes interlace, rich in organic matter. The warm climate, vast sea area, and clear water quality provide natural conditions for the breeding, migration, and foraging of sea fish. High-quality cod is characterized by freshness, intact body, bright scales, clear eyes, and bright red gills. The selection of the cod lays a solid foundation for subsequent processing, ensuring the high quality of the cod fillets.

With its unique taste and adaptability, deep-sea cod has become an ideal choice for various dining scenarios. Cod products include fresh and frozen categories (whole fish, gutted fish sections, fish fillets or fish steaks, fish steaks), deep-processed ready-to-eat products (breaded products, canned food, fish paste), pickled and dried products (salted cod, smoked cod), derivative nutritional products (cod liver oil, cod roe or white roe), and regional specialty products. In Western restaurants, it can be used as a side dish or snack; in Chinese restaurants, it can be incorporated into innovative dishes; in canteens, fast-food restaurants, etc., it can also be used as a convenient and quick food supply. With the improvement of people's living standards and increased attention to healthy food, more and more consumers are willing to purchase cod fillets, a nutritious and convenient food.

Full Industry Chain Control, Achieving Traceability

Shandong Lanrun Group, a leading fishery enterprise in Rongcheng City, has a full industry chain solution for marine fisheries, from raw material fishing, cold chain transportation, cold storage, raw material processing, product development to final Product Sales. Each link is strictly controlled. The production process of cod fillets involves multiple processes. From thawing, cleaning, gutting, deboning, de-scaling and odor checking, to slicing, marinating, battering, breading, then shaping, freezing and packaging, every step is carefully designed and strictly controlled. Standardized production workshops and the skilled techniques and patience of workers ensure that fish bones, fish bones and fish skin can be removed cleanly, reducing fish waste. At the same time, sealing to prevent air and water from entering and multiple processes such as shaping ensure the quality, taste and appearance of the cod fillets. The workshop uses a carbon dioxide freezing system, introduces a complete set of imported advanced original conditioning equipment, realizes a fully automatic packaging system and a complete assembly line processing technology, truly achieving transparent production and strict product monitoring. Ensuring product quality and safety, giving consumers more peace of mind.

When the warm sea breeze sweeps across the Rongcheng coastline, when the millennial fishing and hunting civilization meets modern industrial wisdom on the shores of the Yellow Sea, in the wave of healthy diet consumption upgrades, Rongcheng encapsulates the tender taste and nutritional quality of deep-sea cod into a trustworthy taste symbol. Each piece of cod fillet carries reverence for the gifts of nature, inheritance of traditional craftsmanship, and response to modern consumer needs. In the future, with the in-depth advancement of the "blue granary" strategy, Rongcheng deep-sea cod will continue to use quality as its sail and innovation as its paddle, forging ahead in the vast blue ocean of the marine economy, allowing the world to taste the delicious gifts from the Chinese ocean, and letting each bite become a double tribute to the ingenuity of nature and the original intention of the industry. (Sun Yan)