Food is the most important for the people. With the continuous development of my country's economy and society and the steady improvement of people's living standards, people's demand for food has changed from simple "enough to eat well" to "eat healthy", and the concept of big food has emerged. The concept of big food emphasizes the development of food resources in all directions and in many ways, asking for heat and protein from arable land, grassland, forest and ocean, plant and animal microorganisms. The report of the 20th National Congress of the Communist Party of China and the No. 1 document of the Central Committee in 2024 have made clear requirements and arrangements for the practice of the concept of big food.

China has a large population, every day to consume a lot of grain and oil, vegetables, meat and other food. At present, my country's food consumption structure is undergoing profound changes. The original non-staple foods such as meat, eggs, milk, vegetables, and aquatic products are gradually becoming people's new staple foods. China has abundant forest land, grassland, rivers, lakes and seas and other resources, and has a unique advantage in agricultural production. Making full use of all kinds of resources, building a diversified food supply system, satisfying the people's yearning for a better life, and ensuring the implementation of the national food security strategy are the starting point and goal of establishing a big food concept.

The Third Plenary Session of the 20th CPC Central Committee made important arrangements for improving the long-term mechanism of expanding consumption and accelerating the cultivation of a complete domestic demand system. The new trend of the development and utilization of food resources brought about by the concept of big food is bound to trigger a series of chain reactions in the field of consumption and create new opportunities for the development of the consumer market. For example, under the concept of big food, underforest crops have become the new favorite on the dining table by virtue of their unique growth environment and natural quality. Deep-sea aquatic products have moved from the mysterious depths of the ocean to the public, bringing consumers a new taste experience. The ingredients of minority hot pot add a different taste to the traditional food of hot pot and enrich the choices of diners.

At the same time, the big food concept also makes people's lives healthier and thus drives consumption upgrades. Data show that China has become the world's third largest organic consumer market, with sales of organic products exceeding 100 billion billion yuan in 2023. Small and highly nutritious light food products such as avocado, quinoa, chickpea, kale and deep-sea fish are favored by consumers. The market size of light food is expected to exceed 200 billion yuan in 2025. These gifts from nature are like a treasure house of health, and the concept of big food is the key to open this treasure house, so that people can embrace health while enjoying delicious food, and promote food consumption to develop in a healthier and better direction.

New ideas give birth to new markets, and new markets call for new actions. It should be noted that there is a long way to go to promote the concept of big food, which requires scientific planning, rational layout, overall coordination, perseverance, and long-term success. For all localities, we should tap the potential of local characteristic food resources according to local conditions, combine local culture and tourism resources, enhance the popularity and influence of local cuisine, and make the big food concept an important link between local economic development and cultural inheritance; for food production enterprises, it is necessary to keenly capture the changes in market demand under the big food concept, increase investment in research and development, and improve the utilization rate of food resources and product quality, continuously meet consumers' demand for healthy, nutritious, delicious food; for consumers, it is necessary to establish a correct consumption concept, consume rationally while enjoying rich food choices, and avoid blindly following the trend.

The formation and promotion of the big food concept is an imperceptible and gradual process, which requires the concerted efforts of all parties to form a good model of government guidance, enterprise leadership and consumer participation. we will jointly promote the development of China's food industry and consumer market in a healthier and more prosperous direction, so that the big food concept can really become a strong support for promoting consumption and development. (Source: Economic Daily Author: Common sense)