On March 25th, the 2025 (Spring) China Food Industry Trend Release Conference, jointly hosted by the China Food Industry Association and the National Sugar and Wine Commodity Fair Organizing Committee, was held at the Chengdu Tianfu International Convention Center. The conference released many of the latest achievements in the food industry, including the operating trends of China's food industry, investment reports, investment promotion policies, innovative products, and cutting-edge technologies. The conference announced the first batch of 10 "Great National Food Craftsmen" and "70 Brands in Tribute to 70 Years of Food Industry Development". Shandong Xinfa Holding Co., Ltd. was awarded the "70 Brands in Tribute to 70 Years of Food Industry Development" award.

    2025 marks the 70th anniversary of the National Sugar and Wine Commodity Fair, and also the 70th anniversary of the vigorous development of China's food industry since the First Five-Year Plan.

Shandong Xinfa Holding Co., Ltd., located in Rongcheng, a coastal city at the easternmost tip of the Shandong Peninsula, has developed into a large-scale group enterprise covering several major industries, including ocean fishing, food processing, marine equipment manufacturing, marine biological products, port integrated services, fishing net and rope manufacturing, cold chain logistics, offshore aquaculture, and ecological tourism. It has formed a comprehensive business model integrating marine fisheries, marine industry, and industry-academia-research collaboration.

The company has four major groups (companies) under its jurisdiction: Shandong Haicheng Aquatic Products Group Co., Ltd., Shandong Lanrun Group Co., Ltd., Shandong Xinhua Group Co., Ltd., and Qingdao Qingyuan Fishery Co., Ltd., with more than 80 subsidiary companies and nearly 10,000 employees. It possesses a complete fishery industry chain, achieving full-industry chain integration from raw material production, fishing port services, cold chain logistics to seafood processing, ensuring that food is safe, green, healthy and traceable from source to table. It is favored by consumers at home and abroad, and its products are exported to countries and regions including Europe, America, Japan, South Korea, Russia, and Southeast Asia, gradually forming a comprehensive business model integrating industry, trade, and academia-industry-research collaboration.

The company adheres to the development strategy of industrial diversification, modernized management, scientific mechanisms, and international markets. It has successively won numerous honorary titles, including National-level Key Leading Enterprise for Agricultural Industrialization, National-level Designated Fishing Port for Landing Fish Catch, National-level Demonstration Cooperative of Farmer Professionals, Shandong Provincial Demonstration Enterprise for Agricultural Product Export, Top 100 Enterprises of Shandong Provincial Ecological and Environmental Protection Industry, Shandong Provincial Marine Engineering Technology Collaborative Innovation Center, Shandong Provincial Enterprise Technology Center, and Shandong Provincial High-tech Enterprise. It is also a national-level demonstration zone for marine ranching and a Shandong provincial demonstration site for healthy aquaculture.

    As a comprehensive enterprise group deeply engaged in the marine economy and committed to the development of the entire fishery industry chain, Shandong Xinfa Holding Co., Ltd., relying on its profound accumulation in fishery fishing, aquatic product processing, cold chain logistics, and marine biotechnology research and development, has become a leader in China's aquatic products industry. It has successfully created "star products" represented by tuna, squid, and cod, which not only occupy an important position in the domestic market but are also exported to many countries and regions overseas, winning widespread recognition.

Compiled based on publicly reported media.