On October 29, the 28th China International Fisheries Expo and the International Aquaculture Exhibition grandly opened at the Qingdao Hongdao International Conference and Exhibition Center. Shandong Xinfafa Holding Co., Ltd., together with its invested enterprises, joined the event. Lanrun Group 、 Hai Cheng Group Making a stunning debut, it showcases a comprehensive lineup of frozen seafood products centered around tuna, squid, cod, and seaweed. Classic product lines such as the frozen ready-to-cook series, casual snack series, seaweed products, tuna collagen peptide series, and pet food series have become one of the main highlights attracting significant attention at the exhibition.

The company’s meticulously designed 175-square-meter custom booth is located in the central area of Hall B4. Suspended overhead, a sleek, circular LED flexible screen exudes a premium tactile experience, continuously playing the company’s promotional video as well as a special news segment from CCTV’s "Chao Wen Tian Xia." These dynamic visuals vividly showcase the company’s development philosophy and strategy—“deeply cultivating the blue ocean while connecting globally”—capturing the attention of numerous consumers who stop to watch.

During the exhibition, the exhibition area was bustling with visitors—merchants and consumers alike came one after another to inquire and sample the products. Tuna, squid, cod, and seaweed-based items continued to draw significant attention. Products such as tuna sashimi, canned tuna, flour-coated squid rings, Karaage-style squid tentacles, black pepper-flavored cod patties, filled seaweed snacks, tuna collagen peptides, and even pet food—all received widespread acclaim.

The on-site seafood teppanyaki experience zone was incredibly popular, with diners enthusiastically praising their meals afterward. Their positive word-of-mouth has firmly validated the product's exceptional quality, further strengthening the brand's influence.

On the first day of the exhibition, Wang Xiaojun, Chairman of Xinfa Holdings, led the executive team to attend in person and warmly welcomed guests. Those who visited the booth in person Director-General of the Fisheries and Fishery Administration Bureau, Ministry of Agriculture and Rural Affairs Zhang Xianliang (second from the right in the photo below), and his delegation, Engage in in-depth discussions and exchanges centered around industry trends, And take a commemorative photo together.

Chairman Wang Xiaojun reconnects with esteemed domestic and international clients, as well as old and new friends, to strengthen their bonds and jointly explore promising opportunities for collaborative growth.

To enhance the exhibition experience, the company dispatched a highly qualified and professional marketing team to provide comprehensive support throughout the event. They consistently greeted every visitor with enthusiasm and professionalism, thoroughly explaining product features and actively distributing promotional materials. Over the two days—29th and 30th—the team successfully secured dozens of collaboration intentions.

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•                                                                                       In recent years, the holding company's invested enterprises have steadily deepened their engagement in the marine industry, building comprehensive, full-chain businesses. They have tirelessly expanded into areas such as distant-water fishing, nearshore fishing, cold-chain logistics, aquatic product processing, and marine biotechnology, successfully establishing a robust product portfolio centered around "three fish and one algae"—a lineup of premium offerings that perfectly aligns with today's consumer demand for high-quality seafood.

Through this exhibition, not only were the innovative R&D capabilities and brand strength of the invested companies fully showcased, but it also further broadened industry perspectives, enabled more precise alignment with global business opportunities, expanded the network of collaborative partnerships, and injected fresh momentum into the companies' high-quality development.