May ushers in a new journey, and umami heralds a new chapter.

On May 1, the Lao Xi Seafood Restaurant, located within the Rongcheng Yue’er Bay Resort Hotel, officially opened its doors with a vibrant and festive grand opening ceremony, marking the dawn of a new chapter in Rongcheng’s coastal culinary scene. The event was graced by fluttering red flags and an array of blossoms adorning the venue, while resounding gongs and drums echoed throughout the space and lively lion dances enlivened the atmosphere. The jubilant ambiance captivated every guest in attendance, fully embodying the joy and enthusiasm of the occasion.

Wang Xiaojun, Chairman of Xinfafa Holdings, and President Lu Yonghuan, accompanied by several senior executives, attended the grand opening ceremony to jointly mark this significant occasion and extend their best wishes to Laoxi Seafood Restaurant.

As a rising benchmark of coastal cuisine in Rongcheng, Lao Xi Seafood Restaurant seamlessly blends marine culture with the charm of fishing villages, thoughtfully incorporating seaside motifs such as seagrass, waves, and fishing boats into its spatial design. The overall decor is both minimalist and elegant, yet richly textured, instantly evoking the authentic, eco-friendly ambiance of a fishing community. Even more exceptional is the restaurant’s prime location right by the coast: open the window to gaze out at the sea, listen to the rhythmic lapping of the waves, and savor the freshest seafood—allowing every guest to immerse themselves in the serene beauty and romantic allure of the coastal landscape while indulging in delectable dishes, thus creating a one-of-a-kind seaside dining experience.

The restaurant is spacious and well-equipped, covering a total area of 1,500 square meters and featuring 52 tables that can accommodate up to 224 diners at once, thereby fully meeting the dining needs of various settings. The layout is thoughtfully designed, offering a mix of open seating, partitioned private rooms, and luxurious grand banquet suites to balance convenience with privacy. Two grand banquet suites each boast its own unique character: the Coral Room spans 52 square meters and seats 12–14 guests in an elegant, sophisticated setting; the Pearl Room, at 37 square meters, is ideal for gatherings of 10–12 and provides a serene, intimate atmosphere—making it the perfect choice for business banquets or family celebrations. In addition, there are four 20-square-meter partitioned private rooms—the Starfish Room, Conch Room, Turtle Room, and Dragon Room—each exquisitely appointed and warmly inviting, perfectly suited for small get-togethers with friends or intimate team-building events. No matter the occasion, every need can be seamlessly accommodated here.

In terms of the dining experience, the restaurant adheres to the principles of convenience and transparency, offering both an open kitchen with self-service options and a QR-code ordering system to make ordering faster and more hassle-free. Notably, all seafood served is freshly caught and displayed in the open kitchen for easy viewing, ensuring that every dish retains its natural freshness from sea to table—so guests can dine with complete peace of mind.

As a specialty restaurant renowned for its fresh, live seafood, Lao Xi Seafood Restaurant remains steadfast in its core mission of “freshly prepared, true-to-its-original-flavor” cuisine, deeply rooted in the coastal flavors of Jiaodong and meticulously crafted down to the finest detail. We proudly recommend our must-try signature dishes: Sea Cucumber with Rice—a fragrant, flavorful dish where each grain of rice is perfectly distinct; the Jiaodong Mixed Fish Hot Pot, brimming with the essence of the sea and delivering a rich, mellow, and lingering sweetness; the Seafood Dumpling Soup, comforting and nourishing with a full-bodied, velvety texture; the Big Shrimp Pan-Fried Dumplings, crispy on the outside and tender within, bursting with savory juices; plus our other standout offerings such as Spicy Crab, Braised Discus Fish Head, and the Original-Flavor Seafood Platter. Each dish captures the vibrant, everyday spirit of Jiaodong’s coastal region, leaving an unforgettable aftertaste. In addition, the restaurant celebrates the seasonal bounty of the year: in winter, we offer heartwarming seafood hot pots to warm the body and soul; in summer, we highlight light, refreshing seafood dishes that unlock the pure, crisp flavors of the season—ensuring that diners can savor unique coastal delights throughout the entire year.

Using freshness as our medium and sincerity as our welcome, the grand opening of Lao Xi Seafood Restaurant has injected new vitality into Rongcheng’s coastal tourism and culinary culture, while offering food lovers a superb destination to savor authentic Jiaodong seafood and experience the charming ambiance of a fishing village. We warmly invite customers and friends from all over the country—old and new—to visit, sample our dishes, and join us for an unforgettable rendezvous with the briny flavors of the sea!