Xin Elects Sea to Strive for Fresh World

On the morning of September 1, the launching ceremony of strategic cooperation and sailing between Lanrun Group and Xinxuan Group was held in Haicheng Fishing Port, Rongcheng Shidao. Leaders of Rongcheng City and Shidao Management District, Chairman Xin Youzhi of Xinxuan Group and CEO Lan Shan, Chairman Wang Xiaojun of Shandong Xinfa Holding Co., Ltd., Chairman Sun Weikang of Shandong Lanrun Group Co., Ltd. attended the launching ceremony. Hundreds of business representatives from both sides, media reporters and people, witness this grand occasion together.

The launching ceremony kicked off with a powerful folk performance by fishermen's chant.

Sun Weikang, chairman of Shandong Lanrun Group Co., Ltd., first delivered a speech. He expressed his warm welcome and heartfelt thanks to leaders at all levels and Xin Xuan Group and his party for attending the ceremony and witnessing the cooperation! He said that with the care and support of leaders at all levels and all sectors of society, he will consciously abide by fishery laws and regulations, seek a win-win situation in the rational development of marine resources and the protection of the marine ecological environment, and wish the fishermen brothers a smooth sailing in the sea, a full warehouse of fish and shrimp, and a safe return. At the same time, in the new market environment, deepen strategic cooperation with Xinxuan Group and give full play to the brand advantages of Xinxuan Group's digital new retail platform, enabling marine fisheries to move towards a broader market.

Chairman Xin Youzhi of Xinxuan Group said in his speech that he has "home" feelings for Shandong, has deep feelings for fishermen and friends, sees the huge business opportunities for cooperation with Lanrun Group, and firmly believes that "the straight line between two points is the shortest". Make full use of its own platform advantages, find the source, reduce links, and let the Chinese people eat seafood products that are more high quality and affordable.

Subsequently, the two sides formally signed a strategic cooperation agreement, marking that Lanrun Group and Xinxuan Group will join forces to build a bridge between users and products, so that deep-sea delicacies can reach the dining table and move towards a new stage of win-win development.

At the end of the speech session, Chairman Wang Xiaojun of Xinfa Holdings and Chairman Xin Youzhi of Xinxuan Group jointly took the stage to turn the rudder and complete the launching ceremony of the fishing festival in Haicheng Fishing Port. With the slow rise of the sailboat "Xin elected the sea, competing for fresh world", the sea opening and cooperation ceremony also reached a climax. Subsequently, the audience witnessed the spectacular scene of the fishing port competing for "fresh" sailing.

After signing the cooperation agreement, Lanrun Group will use the best quality products and the most sincere service to complete the follow-up work such as product selection with Xinxuan Group, so that the company's products can enter thousands of households, and consumers can experience the most authentic and pure, Fresh ocean delicacy.

Shandong Xinfa Holding Co., Ltd. is located in Rongcheng Stone Island, a beautiful and rich coastal city at the easternmost tip of the Shandong Peninsula. It has developed into a company covering marine fishing, food processing, marine equipment repair, marine biological products, port integrated services, and fishing nets. A large-scale group enterprise integrating several major industries such as rope manufacturing, cold chain logistics, marine aquaculture, and eco-tourism has formed a comprehensive management pattern of marine fishery, marine industry, marine industry, integrated industry, university and research.

The company has jurisdiction over five groups: Shandong Haicheng Aquatic Products Group Co., Ltd., Shandong Lanrun Group Co., Ltd., Shandong Xinhong Group Co., Ltd., Qingdao Qingyuan Fishery Co., Ltd., and Qingdao Huayao Shipbuilding Industry Co., Ltd., with more than 80 subsidiaries and nearly 10,000 employees.

The company adheres to the development strategy of industrial diversification, modern management, scientific mechanism and international market. It has successively won the honorary titles of national key leading enterprise of agricultural industrialization, national designated fishing port of marine fishing catch, national demonstration society of farmers' professional cooperatives, export demonstration enterprise of agricultural products in Shandong Province, top 100 enterprises of ecological and environmental protection industry in Shandong Province, collaborative innovation center of marine engineering technology in Shandong Province, enterprise technology center of Shandong Province, and high-tech enterprise of Shandong Province, it is a national marine pasture demonstration area and a healthy aquaculture demonstration farm in Shandong Province.